Inventiv Advertising - integrated marketing consulting

Outdoor Advertising - changing paradigms in the digital age

admin — Fri, 22 Jun 2007 16:57:36 +0000

In the US, out-of-home advertising is a $7 billion industry. In India, outdoor advertising accounts for a meagre 6% of the total industry. Traditionally, Indian outdoor advertising has been stuck on billboards, not to mention the current trend of outdoor vans which seem to cut out a pretty sorry figure for any advertising campaign - (ask the creative and account planning teams in any agency). True, in a city like New Delhi where billboards have been banned for a long time the van option is the only option for many clients, in spite of the fact that they seem to be somewhat out-of-place on the road.

Google�s patent application refers to setting-up of an electronic, geographically distributed network of displays. Each display would be connected to an advertising content server on the Internet or a private network. The display would download its content from the ad server based on the location of the display and intelligent algorithms deciding what material to target to the likely audience exposed to the display. Imagine this with the context of Google�s all powerful search engine, which is capable of churning out highly targeted ads on its Website.

If Google enters the fray with its proprietary technology, the Outdoor Advertising landscape will change for ever. It might completely disrupt the outdoor media planning models — will media agencies become redundant?

Firstly, client would be able to recycle content from other media like TV and Cinema and play it out on Google�s displays. Secondly, the clever targeting and positioning of ad content dynamically retrieved from an Internet based server will immediately make out-of-home advertising truly effective all of a sudden. Currently, there are many respected models for determining reach and visibility for in-home media, but none for outdoor media. With the mine of information that Google already has with its search engine and its variants (noteworthy being Google Earth, Google Maps and Google Local), the search engine giant is definitely going to give the agencies in this business a run for their money.

Insights

admin — Tue, 08 May 2007 04:50:40 +0000

Inventiv Advertising shares some insights in marketing and media — from emerging media trends to how technology is changing the nature of global brands, from international marketing to emerging concepts like focused local marketing; here you will find articles, interviews and viewpoints.

Servicing Executives

admin — Thu, 15 Mar 2007 07:31:12 +0000

Required Qualifications:

Strong communicator
Very creative - an ideas person
Super writing talent - say more with few words
Sense of humor
Thrives under pressure and works hard

Click here to send resume by email.

Visualisers

admin — Wed, 14 Mar 2007 16:43:56 +0000

Required Qualifications:

Strong communicator
Professional arts degree/diploma
Strong ideation/conceptualization skills
Expertise in Adobe packages
Knowledge of web a plus
Thrives under pressure and works hard

Click here to send resume by email.

Copywriters

admin — Wed, 14 Mar 2007 16:31:23 +0000

Required Qualifications:

Strong communicator
Very creative - an ideas person
Super writing talent - say more with few words
Sense of humor
Thrives under pressure and works hard

Click here to send resume by email.

Press

admin — Wed, 14 Mar 2007 15:23:51 +0000

Find out about the latest news and happenings at Inventiv Advertising. Press releases are available for download as PDF files. For any further information, please email us.

Culture and Benefits

admin — Wed, 14 Mar 2007 12:43:35 +0000

Culture and Benefits

admin — Wed, 14 Mar 2007 12:36:37 +0000

Team Activities: Our team loves going out on company (non) business — exhibitions, movies, or whatever hot is happening in town. Company retreats are planned at regular intervals.

Leave Policy: Our leave policy is one of the best in the industry. There is a healthy dose of leaves - privilege leaves, casual leaves, yearly holidays, maternity leaves and even sabbatical leaves.

Nearest Coffee Hangout: Khan Market, Delhi’s most popular hangout place is a couple of kilometers away. Our favorite coffee joints are Big Chill and Market Cafe, and there’s a Cafe Coffee Day as well.

Culture and Benefits

admin — Wed, 14 Mar 2007 12:27:24 +0000

Pizza Days: Well, pizza is not the only choice as we are surrounded by popular South Delhi restaurants and the company calls in some exciting lunch on Pizza Days.

Taxi Drops: If we do get late working, which does not happen that often due to our meticulous project planning, the company provides free taxi drop home to all employees.

Free Snacks: We know that good food is sort of a prerequisite to fun at work. Our fruit baskets in office are always full of exciting stuff — along with other tasty snacks.

Philosophy and Values

admin — Wed, 14 Mar 2007 11:57:19 +0000

Fun at Work: Mark Twain said: “Work and play are words used to describe the same thing under differing conditions”. Beyond this jest though, the truth is that we’re in a fun business, and we also believe that doing business is fun. So fun forms an absolutely necessary and essential part of our work.

Work Smart: Agility and intelligence are the hallmarks of delivering smart. We like to work a little less, so we have to work a little more smart — we do not shy away from burning the midnight oil, but experience tells us that things go awfully well when we don’t have to spend too many night-outs.