What We Do
Inventiv Advertising is a full-service, integrated marketing consulting company. Inventiv manages brands for multi-brand portfolio companies using innovative marketing channels and a comprehensive media mix spanning Web, iTV, Mobile and Out-of-Home, as well as traditional media like TV, Press and Outdoor.
Inventiv provides integrated marketing support to multi-brand portfolios in the following marketing functions:
Marketing Strategy: Development and management of brand strategy, brand identity, brand extensions, brand termination. Inventiv uses a proprietary methodology called 'Formulated Approach to Memorable Brand Experiences (Inventiv-FAB™)', which extends the industry standard Brand Identity Prism model by Kapferer to include more experiential facets of a brand.
Tactical Planning: Inventiv's proprietary 'Tactical Integrated Marketing & Advertising Plan (Inventiv-TiMAP™)' helps clients define short-term objectives based on brand strategy, develop advertising metrics and research parameters, and lay out a roadmap comprising of cost and revenue projections based on media and production plans.
Creative Strategy: The agency's unspoken/unwritten rule for developing a creative strategy is based on the keyword 'different'. A totally unique creative strategy supports even focus-driven marketing strategies, creating differentiation as a generic rule rather than choice.
Explore some case studies from our creative portfolio by clicking on any of the industry sectors listed above.
Marketing Strategy: Development and management of brand strategy, brand identity, brand extensions, brand termination. Inventiv uses a proprietary methodology called 'Formulated Approach to Memorable Brand Experiences (Inventiv-FAB™)', which extends the industry standard Brand Identity Prism model by Kapferer to include more experiential facets of a brand.
Tactical Planning: Inventiv's proprietary 'Tactical Integrated Marketing & Advertising Plan (Inventiv-TiMAP™)' helps clients define short-term objectives based on brand strategy, develop advertising metrics and research parameters, and lay out a roadmap comprising of cost and revenue projections based on media and production plans.
Creative Strategy: The agency's unspoken/unwritten rule for developing a creative strategy is based on the keyword 'different'. A totally unique creative strategy supports even focus-driven marketing strategies, creating differentiation as a generic rule rather than choice.
Explore some case studies from our creative portfolio by clicking on any of the industry sectors listed above.
Execution Management: Inventiv provides complete logistics services to deliver a marketing message to its target audience. Whether it is production, product-placement or media management, Inventiv has assembled together a vast network of some of the world's best execution specialists to deliver superior results while managing costs. Clients can truly focus on their core functions rather than on day to day management of implementing marketing communication logistics.
Market Research & Results Management: Inventiv's process includes both quantitative and qualitative research techniques to evaluate the effectiveness of a campaign. The research is closely linked to Results Management, another process that forms an important part of the tactical plan. Feedback cycle feeds the ongoing creative process for corrections in the Creative Strategy.
Market Research & Results Management: Inventiv's process includes both quantitative and qualitative research techniques to evaluate the effectiveness of a campaign. The research is closely linked to Results Management, another process that forms an important part of the tactical plan. Feedback cycle feeds the ongoing creative process for corrections in the Creative Strategy.
Inventiv's visionary tools and methodologies are redefining the models of marketing and advertising in the era of maturing global Internet-economies.
Some of these are described below:
Global Brand Marketing: As new media eats into the market share of traditional media, many brands are going global faster than ever. At Inventiv, this phenomenon is put in perspective under the conceptual framework of Global Brand Marketing. What this brings to the table is foresight, that opens up totally untapped market segments for smaller brands.
Liberated Advertising Media-mix: Inventiv integrates into its tactical planning, four extremely important modern channels of disseminating communication that are quickly displacing the normal media channels -- web-based interactive marketing, search-engine marketing, viral e-marketing and viral m-marketing. Inventiv calls this 'Liberated Advertising Media-mix Plan (Inventiv-LAMP™)'.
Viral Marketing: Using viral marketing campaigns to generate chain-reactions yields results for economical investments -- Inventiv is increasingly using this tool to create awareness for smaller brands. Even bigger brands can use this tool to tap audiences to offset fatigue brought in by excessive advertising that uses traditional media.
Experiential Campaign Lifecycle Management: Inventiv has pioneered a new approach to managing the end-user experience of an advertising campaign. The agency calls it 'Experiential Campaign Lifecycle Management (Inventiv-ECLM™)'. This works on the principle of prolonging the experience that a target consumer has with an advertising message. The lifecycle of communication message is enhanced by targeting the end-user at various touch-points encountered by the individual at various times of her normal working day.
Some of these are described below:
Global Brand Marketing: As new media eats into the market share of traditional media, many brands are going global faster than ever. At Inventiv, this phenomenon is put in perspective under the conceptual framework of Global Brand Marketing. What this brings to the table is foresight, that opens up totally untapped market segments for smaller brands.
Liberated Advertising Media-mix: Inventiv integrates into its tactical planning, four extremely important modern channels of disseminating communication that are quickly displacing the normal media channels -- web-based interactive marketing, search-engine marketing, viral e-marketing and viral m-marketing. Inventiv calls this 'Liberated Advertising Media-mix Plan (Inventiv-LAMP™)'.
Viral Marketing: Using viral marketing campaigns to generate chain-reactions yields results for economical investments -- Inventiv is increasingly using this tool to create awareness for smaller brands. Even bigger brands can use this tool to tap audiences to offset fatigue brought in by excessive advertising that uses traditional media.
Experiential Campaign Lifecycle Management: Inventiv has pioneered a new approach to managing the end-user experience of an advertising campaign. The agency calls it 'Experiential Campaign Lifecycle Management (Inventiv-ECLM™)'. This works on the principle of prolonging the experience that a target consumer has with an advertising message. The lifecycle of communication message is enhanced by targeting the end-user at various touch-points encountered by the individual at various times of her normal working day.